I just read a new book called "How to Demonstrate Software So People Buy It" by Brian Geery. I've been in software sales since 1989 and wish I read it sooner.
Bad software demos kill even the most qualified deals. Brian's book breaks through the sales book clutter, bringing together an invaluable collection of stories, best practices and tips focused on one thing: closing more business by delivering great software demos. Every executive, every manager, every pre-sales engineer and every rep who sells B2B software needs to read this book.